NEOM x AFC
Changing the Game
NEOM’s partnership with the Asian Football Confederation provides us with a valuable platform to collaborate with a global football leader, creating opportunities and positively contributing to the development of sport across Asia.
The strategic partnership with AFC signifies NEOM’s commitment to innovation and inclusivity in sport – with the announcement of the first pan-Asian AFC Asian Women’s Champions League. Together we are developing a culture of active lifestyles, leveraging our investment across grass roots and elite sport, technology and performance initiatives to support NEOM’s ambitions to be an innovative hub for sport.
"NEOM’s partnership with AFC not only underscores the attractive and engaging platform the AFC provides through its many world-class competitions, but also emphasises the profound and lasting impact Asia’s number one sport can have on strengthening communities. We look forward to creating and sharing historic moments with NEOM and realising our common ambitions."AFC General Secretary
