Changing the Future of Tourism
Changing the Future of Tourism
NEOM is the world’s most ambitious tourism project. Built on an ancient land, enhanced by world-leading design, immersive digital experiences and seamless travel, it will reshape the possibilities of global travel. Nurturing raw, untouched landscapes and spectacular coastal waters, this will be a new model for measurably regenerative tourism, and a destination like no other.
Coming soon
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Undiscovered landscapes
NEOM is a land that few have seen - untrod, untracked, unswum and ready to be explored by intrepid travelers with an appetite for adventure.
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Incredible ecologyWith 95% of land protected for nature, NEOM offers incredible biodiversity and unique nature-based experiences.
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Spectacular destinations
From the mountains of Trojena and the futuristic city of THE LINE to the luxury island Sindalah and the stunning Red Sea coast, NEOM is home to a plethora of destinations that will cater to every traveler.
Future destinations
Future destinations
Trojena
Trojena’s mountain elevations range from 1,500m to 2,600m and cover an area of nearly 60 square kilometers. The area’s climate is also cooler than the rest of the region and in winter it transforms into a snowy wonderland.
Oxagon
A place where people, industries and technology all come together in harmony with nature, Oxagon offers unparalleled connectivity to global markets and exceptional livability, all powered by 100% clean energy.
THE LINE
At just 200 meters wide, but 170 km long and 500 meters above sea level, THE LINE prioritizes health and wellbeing. It offers the perfect year-round climate thanks to an optimal balance of sunlight, shade and natural ventilation.
Sindalah
An incomparable island destination with unmissable experiences above and below the water, Sindalah is a year-round luxury destination, thanks to its stunning climate and great connectivity to the nearby Mediterranean.
Islands of NEOM
The vibrant waters of NEOM are home to some of the most picturesque and pristine islands in the Red Sea. From the jagged majesty of Yuba to the serenity of Sindalah, they all offer stunning beaches, diverse landscapes and rare wildlife.
Hisma Desert
Amongst expansive red sands and spectacular sandstone rock formations, the Hismah Desert offers a tangible link to the beginnings of humanity. The rocks tell stories in the form of ancient artworks, left by our ancestors millennia ago.
Midian Tombs
Carved into the mountains surrounding Al-Bad’, the Midian Tombs are the last remnants of the ancient land of Midian, believed to date back to the 12th century. Midian was also once home to the Prophet Moses, peace be upon him.
Wildlife Reserve
A serene and secluded natural habitat full of diverse wildlife – with high-end resorts situated near to untouched heritage sites. A pristine environment combines digital activations with augmented reality features.
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NEOM
Capturing the moment with Getty Images
NEOM has partnered with Getty Images and Unsplash to create an extensive visual library, offering a sneak peek into the region’s diverse natural environments. Images capture the stunning beauty of NEOM’s biodiversity, from pristine coastline to majestic deserts and towering mountains.
This is NEOM
Experience the extraordinary
Dive into pristine waters
Find a world of biodiversity
Explore stunning scenery
Home to otherworldly landscapes
Traverse untouched coastline
A Red Sea paradise
Discover jaw-dropping scenery
Unlock new adventures
A world of infinite horizons
Immerse yourself in majestic nature
An undiscovered destination
Escape to tranquil dunescapes
An odyssey to remember
Uncover a whole new region
Our people
The NEOM tourism team is committed to building strong relationships and working in partnership with the global travel trade.
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Niall Gibbons
Tourism Managing Director
Niall Gibbons has more than 20 years of experience in the industry, including 14 years as Tourism Ireland chief executive, promoting Ireland as a destination for international visitors. He is a fellow of the Institute of Chartered Accountants and a business graduate of Trinity College Dublin.
Nature
A new model for protection, preservation & regeneration
Tourists, residents and wildlife will benefit from our regreening and rewilding model - with 95% of NEOM’s land protected for nature.
Biotech
Our mission is to address major human and planetary health challenges by establishing a cutting-edge biotech innovation ecosystem based upon world-class infrastructure and global partnerships.
Design and Construction
As the world’s most significant construction project, our mission is to become a global showcase for capital project execution, with world class examples of performance, efficiency and automation.
Education, Research & Innovation
A mission to create a new model for education, research and innovation that transforms learning and inspires discovery to improve our world.
Energy
Through our company Enowa, NEOM is building the world’s first at-scale and fully-integrated renewable energy system.
Entertainment and Culture
NEOM is building a global cultural capital and leading entertainment destination, a place to create and experience the future of culture and next-generation entertainment for audiences of the future.
Financial Services
Changing the future of financial services through inclusion, innovation and green financing.
Food
Through our food company Topian, NEOM provides high-quality, sustainably sourced food products and innovative services that empower individuals to make food choices that improve their health and protect our planet.
Health and Well-being
NEOM aims to transform the lives of our residents and visitors through accessible innovative health solutions powered by the latest technologies.
Manufacturing
NEOM will advance beyond traditional methods to enable Industry 4.0 with cutting-edge solutions – to shape the sustainable industries of tomorrow.
Media
NEOM’s Media Sector is operational and building a fully integrated media hub – bringing together screen production, gaming and digital publishing – enabled through industry learning.
Mobility
NEOM’s Mobility Sector connects people and services, aiming to create a smart, shared and sustainable public transport system – powered by renewable energy.
Sport
NEOM is championing livability and contributing to a dynamic economy through sport, physical wellbeing and adventure sport.
Technology and Digital
NEOM aims to harness the power of cognitive technology to build an ecosystem of disruptive and sustainable solutions that touch every aspect of life.
Tourism
Tourism aims to enrich a new society, vibrant economy and way of life through sustainable tourism.
Water
NEOM aims to be a global water reference, focused on improving water performance sustainably, through world class, smart and connected infrastructure, utilizing the latest innovation and future technology.