Changing the future of sport
SPORT
MISSION & GOALS
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Championing livability and contributing to a dynamic economy
We are developing and promoting an active living environment for NEOM's communities through sport, physical wellbeing and adventure sport. Our mission is to unite communities, drive active lifestyles and contribute to a dynamic and thriving economy. -
Driving innovation in sport and hosting major sport events
NEOM aims to achieve its mission through nurturing sport and physical wellbeing; creating a high-performance ecosystem for elite athletes; building a tourism economy through adventure sport; and creating a hub for technology and innovation. -
Placing sports and physical wellbeing at the center of community life
We will enable sport and physical wellbeing with the aim of increasing productivity, easing pressure on healthcare providers, while contributing to human wellbeing and long-term economic growth. Our sports facilities will be accessible to everyone. -
Delivering facilities for high-performance athletes and sport events
Hosting global events such as the 2029 Asian Winter Games, Extreme E and NEOM Beach Games helps drive the creation of talent pathways for national athletes. NEOM continues to invest in state-of-the-art training facilities, such as the Adventure Sports Hub and the NEOM Sports Club to support the national sport strategy. -
An iconic new destination and a living laboratory for new technologies
A place where next-generation sport prototypes thrill residents and visitors while showcasing NEOM’s natural beauty across land and sea. In a world-first, NEOM has developed a 3D immersive experience of its coastline and islands for visitors. -
Enabling active lifestyles, high-performance sport and fan engagement
NEOM will create a regional hub for sport tech, combining latest technology applications and best-in-class facilities to engage with residents, visitors, high-performance athletes and fans.
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New Opportunities
Creating an active society
NEOM aims to build a livable and dynamic scoiety through urban design, education integration, and a connected infrastructure. Key assets include NEOM Stadium, NEOM Sports Club, and Olympic-standard venues for the 2029 Asian Winter Games. -
Ensuring sport is sustainable and accessible
NEOM is adopting a technology-driven, sustainable approach to developing assets ensuring that all residents and visitors enjoy an active lifestyle. Our approach to hosting events includes maintaining a 'leave no trace' philosophy.
Focus
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Adventure sport hubs
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Community Sport Hubs
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Venues and Facilities
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Global Events
OUR PROGRESS
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PARTNERSHIPS
Our sport industry stakeholder partnerships provide a platform to amplify NEOM's progress and drive engagement with key audiences as well as drive talent development and community related objectives.
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Beach Games
Creating a natural home for sport through global events with high-performance athletes. The multi-sport NEOM Beach Games featured dynamic sports including speed climbing, mountain biking, 3x3 basketball, beach soccer, and open water swimming, nurturing emerging sports.
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McLaren
The NEOM McLaren Racing partnership activates NEOM as an innovation hub, promoting STEM driven professional development, offering secondments for young Saudi talent at McLaren Racing while driving industry and innovation.
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AFC
The AFC partnership aims to elevate football in Asia, showcasing NEOM to a global audience. It drives impact through talent development for young Saudi professionals, promotes women's football leadership, and enhances community football.
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RAJASTHAN ROYALS
NEOM is a principal partner of Rajasthan Royals, one of India’s premier T20 cricket league teams. The partnership organizes a tournament for employees, partners, and contractors, encouraging active lifestyles and providing skill-based programs.
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Shuhub
The Shuhub Community Program is developing the next generation of Saudi Arabian football talent. To date, the program has focused on football with Saudi Arabian Football Federation coaches having trained thousands of children across the KSA.
WOMEN'S FOOTBALL IN SAUDI ARABIA
‘Pioneering Change: Women’s Football in Saudi Arabia’. This work was delivered in partnership with the AFC. It shines a light on the current women’s football landscape in the Kingdom and the steps taken to grow the sport to date while looking ahead to future opportunities.
