COMMUNICATING WITH THE MEDIA AND USE OF SOCIAL MEDIA
WHY IT MATTERS
Media networks provide NEOM with an important opportunity to share our vision for the future with others. However, they also represent a powerful tool that needs to be used responsibly.
As an ambitious project attracting attention from across the world, it is vital that all of NEOM’s communications are consistent and align with our vision, strategy, and Values.
Establishing clear processes for interacting appropriately with the media will allow us to communicate our vision in a way that provides the public with clear, accurate, and reliable information.
Our commitments
AS A COMPANY, WE ARE COMMITTED TO:
- Providing the public with clear, accurate, and reliable information
- Establishing strong relationships with external stakeholders based on regular, clear, and open communication
- Maintaining and communicating clear internal guidelines for best practice in the use of social media and clear internal policies on how NEOM content can be shared online
Our Expectations
AS NEOM REPRESENTATIVES, WE EXPECT YOU TO:
- Ensure that you do not share personal views from your social media account that could appear to be expressed on behalf of the company
- Seek approval from the Marketing and Communication Department if you are unsure about using NEOM-related content on your personal social media channel
- Remember when using social media that you are an ambassador for NEOM, and you should not make any public statements that could cause damage to our reputation
- Never disclose any of NEOM’s confidential information when posting online
- Politely decline any approaches from the press, and refer them to the Marketing and Communication Department
- Seek approval from the Marketing and Communication Department, and the Compliance Department, before accepting any speaking engagements
Further Information
MORE INFORMATION IS AVAILABLE IN OUR:
However, you can also contact the Social Media team if you have any questions about the use of social media, or the Communication team, if you have any questions about communications with the media.
